Victoria's ASDA Ads

Errrr.... why is British comedy genius Victoria Wood doing those lamentably lame commercials for ASDA. I mean - if it's for the money couldn't we all have a whip round? They just don't make any sense. Well, they do - I know how advertiser's minds work - they're just using Victoria's image as a nice, homely down-to-earth friendly character in the hope that the cache will become associated with the brand. At a time when all the supermarkets are suffering a major backlash for their predatory, underhanded, devious profiting ways. I'm worried for Victoria that the rub off will go the other way and she'll get caught up with the backlash.