shredded

I happen to like bitesize shredded wheat - have done so for years. But their commercial for it drives me insane. A selection of different women (I had no idea this was a cereal designed exclusively for women - this was news to me) seem totally bemused by this cereal for consisting of nothing but wheat. No added sugar - no nothing - just wheat. Er, but you HAVE TO ADD MILK AND SUGAR TO IT FOR IT TO BE EDIBLE YOU MORONS! Otherwise it's straw you're eating - and you couldn't get through a bowl of it dry. It's also pretty revolting if you eat it without sugar too - unless you like the taste of raw cardboard.