Oh dear.

Endemol (the makers of Big Brother) have really have got themselves into trouble now haven't they? The Carphone Warehouse have now withdrawn their sponsorship. That's a big, big deal - apparently they poured something like four and half million pounds into the show every year. There's been questions in Parliament, Tony Blair and Gordon Brown, Jack Straw and Tessa Jowell forced to give a reaction -on a programme they've obviously never seen. Talk about spin.

The usually silly and rather frivolous tie-in show Big Brother's Little Brother has turned into a sort of version of Question Time Lite -as Endemol is furiously back-pedalling in it's efforts to keep the show on air.

Myself - for all her faults, and there are many, I don't think Jade has been openly racist in any of her long ranting diatribes. Although calling her "Shilpa Poppadom" etc. behind her back doesn't help her case much. It's actually been the wag Danielle that's been making the overtly racist comments. BB should have had the sense to have slapped her down the minute that started. At least she's already started to get her comeuppance. She certainly doesn't deserve to be in the public eye after this. Who is she anyway? I still don't know - and I don't want to know.

As for the utterly vile Jade - this little snippet from the last Popbitch newsletter sheds a lot of light as to why she hasn't been hauled out of there pronto:

C4 - How low can you go

Since Jade Goody shot to fame on Channel 4
she has had the same management as Celebrity
Big Brother host Davina McCall, and both
Big Brother spin-off show hosts, Dermot O'Leary
and Russell Brand, as well as last year's
Celebrity Big Brother winner Chantelle.
So is it any surprise that C4 and CBB
producers are so reticent about condemning
the racist bullying, led by Jade, on their
show? They have their own interests to protect.

Her management must be reconsidering her contract now. She's damaged stock.