Yet more Yahoo/Flickr stuff.

People who are writing about the issues much better than I can...

Steve O'Hear.

Yahoo/Flickr get the bullyboy tactics out.

Bad flickr no donut for you.
This is about a clash of brands, for one. Flickr is, to me, everything Yahoo! is not: warm, friendly, personal, trustworthy, reliable, fun, playful, cutting edge, exciting, and user-centred. Yahoo! is impersonal, corporate, faceless, uncommunicative, clunky, icky, killjoy, untrustworthy. And these aren't all irrational reactions - people have real reasons for feeling like this, based on their past experiences of Yahoo!, from shoddy marketing practises to the impossibility of getting hold of Yahoo! customer services.



Actually I'm surprised by just how venomously Yahoo is hated by lots of people. It seems ironic that they're all out to invent these new 'Brand Universives/Portals' while being totally ignorant of how damaged their own Brand image is. It might go some way to help themselves if they took notice and started to do some damage limitation and started to correct a few of the things being complained about. Instead they have a history of hiding behind their lawyers, or just not responding at all.

No comments: