Why are Moleskines perceived as pretentious?

Flickr: Moleskinerie discussion

Well I merely thought Moleskines were vastly over-priced, over-rated, over-marketed notebooks. I didn't think of them as being pretentious (the silly Chatwin/Picasso/Hemingway hype aside)it hadn't even occurred to me that were in some way pretentious - but after reading some of the responses in this thread... I now know what makes them perceivable as such.... some of the users.

*eyeroll*