Cloverfield - preview
If anyone in the US sees this film (it opens on the 18th) can they email me spoilers and a synopsis immediately afterwards please?
Because - well, I've come to a point where I'm getting over-tired of all teasers and the trailers and the 'never-being-given-a-straight-answer-ness of it all. They've started to overdo it a bit now. There's all sorts of stuff on the web, a soft-drink site -Slusho (and they even had a whole 'product' placement thing going on in the last few episodes of 'Heroes'. All the main characters have their own Myspace profiles... and it would be great (maybe) if it wasn't all so ultimately shallow. Because it's there to do the one simple job after the movie is out -it comes to an abrupt halt. It ends because no one is making money out of it anymore. [Maybe that's where 'fanfic' takes over I guess.]
Mmmmm I'm pondering now - Cloverfield has spent a lot of effort in their viral marketing but it's really only for their home market... trying to generate a 'must-see' vibe. But once the films out on release - the cat's out of the bag. The film won't be out in the UK for months afterward (because we're in 'Europe' they have to translate the movie and put subtitles on... oh wait - they don't have to do any of that for us... they just release films later over here because... because... they can.) are they going to carry on with the viral marketing for here? Or will they just not bother - figuring that if lots of Americans saw it - we'll just flock to see it too? Being the good little sheep that we are.
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