How Apple plays the pricing game - Business - Bloomberg Businessweek -

Mildly interesting article.

All I know is that Apple stuff is -and always has been, stupidly scarily expensive. Too expensive for me to even contemplate - the only Apple thing I own is second hand ipod touch.

I'm also guessing that 'cognitive dissonance' accounts for the sheer amount of time and energy mac users put into trolling pc forums proclaiming how much better their choice of expensive computer is. I can't help thinking if it was actually that good - that they would be just happily getting on with using it secure in the knowledge of it 'just works' and not waste their time evangelising about it so much.

How Apple plays the pricing game.

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