Victoria's ASDA Ads

Errrr.... why is British comedy genius Victoria Wood doing those lamentably lame commercials for ASDA. I mean - if it's for the money couldn't we all have a whip round? They just don't make any sense. Well, they do - I know how advertiser's minds work - they're just using Victoria's image as a nice, homely down-to-earth friendly character in the hope that the cache will become associated with the brand. At a time when all the supermarkets are suffering a major backlash for their predatory, underhanded, devious profiting ways. I'm worried for Victoria that the rub off will go the other way and she'll get caught up with the backlash.

No comments: