Um. Have you noticed how weird and surreal they've been getting over the years? Once upon a time all car adverts were pretty much the same – a car speeding down an totally empty road in the middle of nowhere – with nothing else but spectacular scenery. The irony being that for most people driving out in anywhere but a crowded city street or a long tedious highway is a rarity.
It took about 10 to 15 years for everyone to finally get bored of that. But now – just when it's hard to tell one silver coloured car from another... the adverts for them have got increasingly glitzy and ever stranger...
From a boring car driving along rather appealing giant clockwork toys, jelly desserts, washing machines, to a car driving along a series of mountains that all have moving eyes. To an elaborate animated light show with Beethoven played in the background to, strange warping glossy metal shapes that morph into a boring (usually silver) car, or a car which morphs into a break dancing transformer robot, or a boring SUV Chelsea tractor that morphs into a giant spider, alligator, etc. Now if they only actually did that – rather than it all being a torturous visual metaphor...
Truly spectacular to look at – all really good eye candy – but the product. A sorry ass car – something that people will spend a ridiculously large proportion of their lives sitting in traffic jams in. The human race is truly doomed.
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