Nouveau poor

One of the most annoying aspects of the 'credit crunch' is the sheer volume of middle class journos now 'playing at being poor'

Here's one example:

Jay Rayner finds some hits and misses in his Aldi shopping bag | Business | The Guardian

In the article notice how he's not economising by eating baked beans on toast or ramen noodles... funny that.

I'm going to start a list... Nouveau Poor watch.